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The story of Nova began in 2002. At that time, the founder of Nova, started his first humble furniture retail outlet of 3,000 square feet, Crawford Italia Pte Ltd, in Crawford Centre. A team of 4 staff worked for hand in hand to manage Crawford Italia which focuses on living room concept furniture retail. After a year of operations, the excellent sales performance of Crawford Italia motivated the team to consider taking on a bigger outlet to enable the business to grow.


The success of the pioneer team with their accumulated experience in furniture retail & operations, in-depth understanding of the local furniture market and their entrepreneurial spirit to make things happen, propelled the team to take on a bold decision to take up a 20,000 square feet outlet in A-Z Building in Paya Lebar in 2003.

That was the birth of Nova. Since then we never looked back; and by 2006, another 20,000 square feet outlet was taken up. This time round to cater to people in the West part of Singapore, in Tradehub 21 in Boon Lay Way. Following that, a 3rd outlet was opened in May 2008, in Sungei Kadut, north-west of Singapore. Our next new export outlet of 30,000 square feet in Ang Mo Kio, targeted for operations in Aug 08, will be serving residents in the North. Besides Singapore, plans are also in the pipeline to start our retail operations in Malaysia in end of 2008.

Go Team
Business Objective

NOVA FURNISHING is to bring Quality, Stylish and Affordable Furniture to our customers that come with the wonderful shopping experience and the thrill of furnishing your dream home with our products.

Moving In
Our Mission

Nova’s Mission is to offer our customers residing in all types of dwelling, a complete range of stylish, comfortable and affordable home furniture. We are able to develop our furniture design and production to customise to the individual requirements and lifestyles of our customers.

Our Vision

Our vision is into the South East Asian markets, establishing Nova into a household brand for furniture. We aspire to make Nova a "Cannot Be Missed" place for all consumers with furnishing needs.

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our Social Media channels.

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