About Us

A dream Comes True

About Us

Mention Nova Furnishing, and the image of stylish, comfortable furniture presents in your mind. And that is Nova’s motto ‘To create homes of style, comfort and value’. Nova is one of the leading One-Stop Furniture & Furnishing Malls in Singapore. Two of our earlier outlets are in Paya Lebar and Boon Lay, each covering an area of 20,000 square feet. We have just opened our newest 15,000 square feet export outlet in Sungei Kadut in May 2008, and our fourth and biggest export outlet approximating 30,000 square feet will be opened in Ang Mo Kio in Aug 08. Besides that, Nova is also gearing up for our overseas outlet expansion in Malaysia, Kuala Lumpur, targeted for operations in end 2008.



The story of Nova began in 2002. At that time, the founder of Nova, started his first humble furniture retail outlet of 3,000 square feet, Crawford Italia Pte Ltd, in Crawford Centre. A team of 4 staff worked hand in hand to manage Crawford Italia which focuses on living room concept furniture retail. After a year of operations, the excellent sales performance of Crawford Italia motivated the team to consider taking on a bigger outlet to enable the business to grow.

The strong business acumen of the pioneer team, their accumulated experience in furniture retail & operations, in-depth understanding of the local furniture market and their entrepreneurial spirit to make things happen, propelled the team to take on a bold decision to take up a 20,000 square feet outlet in A-Z Building in Paya Lebar in 2003. That was the birth of Nova. It was a decision that the team had never looked back; and by 2006, another 20,000 square feet outlet was taken up. This time round to cater to people in the West part of Singapore, in Tradehub 21 in Boon Lay Way. Following that, a 3rd outlet was opened in May 2008, in Sungei Kadut, north west of Singapore. Our next new export outlet of 30,000 square feet in Ang Mo Kio, targeted for operations in Aug 08, will be serving residents in the North. Besides Singapore, plans are also in the pipeline to start our retail operations in Malaysia in end 2008.


Nova’s business philosophy is to offer our customers residing in all types of dwelling, a complete range of stylish, comfortable and affordable home furniture. We are able to develop our furniture design and production to customise to the individual requirements and lifestyles of our customers.

Our management team’s vision is to expand Nova into South East Asia markets and establish Nova into a household name in South East Asia. The team aspires to make Nova a must-visit place for all consumers with furnishing needs.

A strong enabler that propels Nova to grow into its current establishment is the strong values of the organisation. Both management and staff are imbued with these four values:


To understand customers’ needs and recommend products that suit their dwelling, style, functional and budgetary requirements. To observe good ethics in sales and pricing techniques and offer customers genuine quality products at affordable prices.

Care & Concern

To demonstrate care & concern to co-workers and subordinates. To extend care & concern to their families. To maintain ties of concern with customers during festive seasons by extending well-wishes and greetings.


To provide excellent onsite customer service to help customers select suitable products and offer product knowledge that will enable customers make the right decisions prior to purchase. To provide excellent delivery and after sales service to assist customers with any issues and concerns.


To continuously observe, listen to and seek customers’ feedback to understand customers’ requirements, thereafter provide ideas and suggestions to the organisation to innovate products and processes.